You are hereHome › College of Business (COB) › Department of Management & MIS › Goldstein, Gerry › Best Price Digital Lenses, Incorporated Style APAChicagoHarvardIEEEMLATurabian Choose the citation style. Goldstein, G., Newsom, M., Jansen, L., & Peterson, S. (2015). Best Price Digital Lenses, Incorporated: A small-scale supplier to a large-scale industry. North American Case Research Association Conference, Orlando, FL. Best Price Digital Lenses, Incorporated Details Title Best Price Digital Lenses, Incorporated: A small-scale supplier to a large-scale industry Contributor(s) Goldstein, Gerry (author)Newsom, Michael (author)Jansen, Laura (author)Peterson, Stelios (author) Located In North American Case Research Association Conference, Orlando, FL Date 2015 Abstract Founded in 2013 by Dr. Gene Terrezza as a way to provide affordable eyeglasses for his patients from his four optical offices in Pensacola, Fl, Best Price Digital Lens, Inc. became an alternative to big business eyeglass manufacturing companies. Dr. Terrezza began his manufacturing in an 1,100 square foot room in one of his offices in Pensacola with the help of a colleague, Rolando Domingo, who would become the lab manager. Dr. Terrezza and Rolando saw great returns when he began manufacturing lenses for his patients and continued to see more returns when he gained more accounts from his colleagues in the area of Pensacola. However, he wanted his business to continue to grow and he was finding it extremely difficult to attain this growth.