You are hereHome › College of Arts, Social Sciences & Humanities (CASSH) › Department of Communication › Huang, Ying › Cultural proximity and distance Style APAChicagoHarvardIEEEMLATurabian Choose the citation style. Huang, Y., & Noh, K. W. (2009). Cultural proximity and distance: The reception of Korean films in China through the lens of My Sassy Girl. Asian Cinema (Bristol), 20(2), 193-205. doi:10.1386/ac.20.2.193_1 Download PDF Cultural proximity and distance Details Type Academic Journal Article Title Cultural proximity and distance: The reception of Korean films in China through the lens of My Sassy Girl Contributor(s) Huang, Ying (author)Noh, Kwang Woo (author) Located In Asian cinema (Bristol) ISSN 1059-440X Volume 20 Issue 2 Start Page 193 End Page 205 Date 2009 DOI 10.1386/ac.20.2.193_1 Abstract This article explores the reception of Korean romantic comedy, My Sassy Girl, among Chinese youth. Through the lens of this popular movie, the authors attempt to explain the complexity of the popularity of Korean films and other cultural products in China in recent years. By analyzing the outcome of on line questionnaires and depth interviews regarding the reception of My Sassy Girl, the authors argue that although the strong presence of Korean films in China is contributed by the significant growth of the film industry in South Korea since the 1990s, the current conditions of China society and its movie market, and the cultural proximity the Chinese youth as movies viewers perceived among these two nations in comparison with Western media products, especially Hollywood movies, facilitates Korean films' popularity at the personal level. The authors also argue that the artistic representation and the themes the Chinese youth found in Korean films are apparently what are missing in Chinese films and their daily reality, which function as a comfortable distance for them to desire.