Measuring brand equity from student perceptions concerning local businesses

The U Choose Awards is an independent marketing research project conducted by UWF's American Marketing Association (AMA). The purpose is to measure the brand equity of Pensacola restaurants based on surveys of UWF students. The ultimate goal is to gain a better understanding of how these restaurants successfully deliver exceptional value to the UWF student
community.
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Abstract/Description: The U Choose Awards is an independent marketing research project conducted by UWF's American Marketing Association (AMA). The purpose is to measure the brand equity of Pensacola restaurants based on surveys of UWF students. The ultimate goal is to gain a better understanding of how these restaurants successfully deliver exceptional value to the UWF student community.
Subject(s): Pensacola restaurants
Undergraduate Research
Brand equity