Blonde Builds Suburbia

Ouida Baggett Regan (1927-2017) was a developer, from Pensacola, FL in the mid-twentieth century.
• A white woman's place was as a homemaker and mother; yet she built thousands of homes and the tallest building in the FL panhandle.
• How did she navigate gender norms, as a divorcee mother and self-made millionaire?
• Regan strategically deployed gendered tropes, at times emphasizing her domesticity and femininity, and others the bootstrap, masculine approach to a traditionally male field.
Download pdf
Abstract/Description: Ouida Baggett Regan (1927-2017) was a developer, from Pensacola, FL in the mid-twentieth century. • A white woman's place was as a homemaker and mother; yet she built thousands of homes and the tallest building in the FL panhandle. • How did she navigate gender norms, as a divorcee mother and self-made millionaire? • Regan strategically deployed gendered tropes, at times emphasizing her domesticity and femininity, and others the bootstrap, masculine approach to a traditionally male field.
Subject(s): Pensacola, Florida
Undergraduate Research
Identity construction
Gender norms
20th century