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Explaining British–Chinese divergence through comparative strategic scopes
Shively, J. (2009). Explaining British–Chinese divergence through comparative strategic scopes.
An analysis of nudity in Chinese magazine advertising
Huang, Y., & Lowry, D. T. (2011). An analysis of nudity in Chinese magazine advertising: Examining gender, racial and brand differences. Sex Roles, 66(7), 440-452. doi:10.1007/s11199-011-0101-7
Toward better gender equality?
Huang, Y., & Lowry, D. T. (2015). Toward better gender equality?: Portrayals of advertising models’ occupational status in Chinese magazines. Journal of International Consumer Marketing, 27, 69-83. doi:10.1080/08961530.2014.967904